Along with the innate freedom of self-publication, there have been a couple of major struggles to balance the euphoria.
One obstacle, which I have often referred to, is marketing. For those of us who aren’t inclined to narcissism, who don’t have a self-promotional bone in our bodies, marketing can be the bane of our existence. We just want to write, but if no one knows we have written, or what we have written, or how to access it, it won’t go beyond our own small world.
I encourage other indie writers—myself included—to reach for help in the marketing department. We cannot be all things to all people, but we can access the tools to gain our goals of promoting our work.
The second obstacle that comes to mind is that of placing our independently published books in brick and mortar stores. My first three books, traditionally published, were carried by local and larger center booksellers for years. I did arrange launches and presented my product, but the outlets were always glad to comply with my request. The reason: they could return any unsold copies to the publisher for a refund.
These same stores have either gently refused my request or passed it over, because they don’t have the same options of returning unsold books. My novels are released as POD (print-on-demand), so once they buy these books, they have no option to return them.
While I realize the difficulties for booksellers, I also think we need to find a way to promote and sell self-published books in the marketplace. There’s no problem with digital copies, of course, and I also publish e-books, but I have readers who either can’t or don’t choose to read digitally. When they ask if my latest books will be available in local stores, I have to direct them to the online store (Amazon or The Book Depository – no shipping cost for TBD), which also creates a barrier for some readers.
This is an ongoing issue that writers with more clout are working to fix, and although I don’t have that kind of influence, I’d still like to add any help I can by informing readers about these problems. Because the number of writers who are publishing independently is not waning; it’s growing steadily.
How can people help? One way might be voicing our concerns (not only as writers but as readers) to booksellers. A practical way to help indie authors is to request their books in bookstores.