It always seems impossible until it’s done.
My first self-published title is available on amazon in e-book and print. Here’s the cover shot. Love the work by Fred Koop Design.
I’d like to say I now know how to format and upload, so the road will be easier next time. However…this time I copied my files from Scrivener, my writing program, to docx and then pdf for print, and to mobi for Kindle (I used Calibre to convert my docx to mobi). That was a stretch!
Next time I want to learn how to properly export the formatted files directly from Scrivener. So it will take a bit of time to figure this out, but once I do, it will save a number of steps in the process, and I can save the settings.
Just so you know, I have enrolled my book in the Kindle Select program, so it will be exclusive to Kindle for the next 90 days. After that, I will be free to upload it for Nook, Kobo and iBooks.
I’m very happy with the outcome of the book, but now I need to let others know. I’d long thought of starting an email list, but I didn’t even know how to begin. I thought it was the same as the list of people who follow my blog. Wrong.
The right way to begin is before the book is out. I didn’t do it that way, of course. But I wanted to learn how to make the email list work, so I took a free online course by Bryan Harris and jumped in with both feet. I made up a brief email note and sent it to every person on my contact list that could be even remotely interested. I asked if they would like to receive email updates about my indie publishing adventure. If so, they could send me their best email address and I would send them a link to my free e-book.
Important Point: You cannot use an email address to sell or give away product, or to send out advertising or blogs, without the express permission of the individual. That’s why even if you know the email address, you have to ask you for it before adding it to your email list.
I should have (famous last words) sent this ad campaign through Mailchimp, with which I have an account. I didn’t. Then the replies began to arrive and I was overwhelmed for several days, trying to keep track of who I had contacted, who had responded, and who had been sent the second email with the link to my free e-book. It was the “Sorcerer’s Apprentice Syndrome.” But that was only my first mistake.
I tend to make spectacular mistakes instead of small, neat ones. I realized, after I’d sent out the link to my free e-book, that it was only free to Kindle Unlimited users (who pay $9.99 or so a month for membership). Now what?
I called KDP in a panic and the rep said, “I think we can help you.” What a relief. I could set my book at no cost for 5 days. I did that immediately and that problem was solved.
And so the journey continues. The expectation of email list building is that you get 100 subscribers in a week, 1000 in three months, and 10,000 in ten months. Forgive me if I don’t have enough faith. But I’ll keep pursuing this at my own speed and see where it takes me. After all, I have a sequel to edit and format and upload…
I encourage any of you who wish to go independent that yes, you can do it. Keep at it. Don’t be afraid to ask questions. There are always solutions to problems.
Till next time, all the best with your self-publishing journey.
NOTE: If you don’t know the difference between docx and pdf, between epub and mobi; if you have never heard of Calibre or Scrivener or Mailchimp, do not despair. You can learn. Take another look at Mandela’s quote at the top of this article.
Scrivener is my absolute favorite writing tool/program. It’s inexpensive (I paid $40 USD a few years ago) and it’s user friendly. I took two online courses, one for general Scrivener use and one for Scrivener compile, and have all the notes. Read more about it HERE and on my blog from January 27, 2015.